Profile: Ashley Sheinwald
I've been designing and developing since 1996 and have a broad range of skills enabling me to deliver projects from concept to completion or to dip into a project with the skill set required to deliver within a team structure. I work well on my own, within a team or managing a team.
I have freelanced for many design agencies and corporations in London from the BBC, Virgin, Cisco Systems to various Governement departments for the Home Office and Ministry of Justice.
I love design and developing, finding solutions for usability issues, conversions, user interface design enhancements, persona development to ensure the user journeys is intuitive etc. I enjoy the problem solving aspect of both design and development, from the user experience and usability perspective of design to the logical constructs of coding clean, standards based, accessible and efficient code.
Some of my work
What did I do – Working to the brief I created the information architecture, wireframing, website design and developed the sites front end user interface and backend content management system and eCommerce development/integration. Project from concept to completion.
You be the Judge
What did I do – Logo design and development, information architecture, wireframing, story boarding, mood boards, website design, front end coding and content management system development, bespoke video interface development with transcripts and game interface and ajax development with backend reporting system. Project from concept to completion. IVCA Award Nomination.
Spring Break Film Course
What did I do – Redesigned the aspects of the interface, illustrations, navigation and photography. Developed the flat structure for the micro-site as well as designing their promotional flyers that distributed across the city. Project from concept to completion.
What did I do – I was contracted to enhance the site, specifically focused on their navigation (the application of, and management behind) as well as to incorporate a user manageable photo gallery for the gallery page and to enahnce the delivery of images in the homepage gallery presentation. They also wanted to add a blog to their site and to speed up the site to increase the Google page speed and yahoo speed test scores (I increased the scores by over 20%).
Sophie Sheinwald Photography
What did I do – Logo design and development, information architecture, wireframing, website design, front end coding and content management system development and eCommerce development/integration. Project from concept to completion.
You can see more of my work on my portfolio.