Profile: Luke Hay

Skills: UX/User Experience, Information Architecture, Accessibility, User Research, Usability Testing, Wireframing & Prototyping, Google Analytics, Training.

I'm a freelance user experience consultant offering a range of UX services. I specialise in user research and user testing to find out how people really use websites. With 15 years industry experience, and a track record of making real change to website performance, my UX work will lead to improvements for your site.

I combine qualitative and quantitative research to get a rounded picture of user experience. This often means looking at website analytics data, such as Google Analytics, alongside user testing and research.

I have been using Google Analytics for around seven years now and have reported on over 50 sites since then. I've worked with a wide range of sites, including some which receive over a millions visits a month. I hold a Google Analytics Individual Qualification and offer analytics training and consultancy.

If you have an interesting UX project, want to know more about how people are using your website, or need some Google Analytics training or consultancy then get in touch to find out how we can work together.

What I do:

UX Services

  • Market/Industry research
  • Competitor analysis
  • Heuristic review
  • User Interviews
  • Focus group facilitation
  • Survey creation and distribution
  • User testing
  • Wireframing
  • A/B and multivariate testing
  • Conversion Rate Optimisation


  • Google Analytics audits
  • Google Analytics consultancy
  • Google Analytics training
  • Other analytical tools (heatmapping, mouse movement, form analytics etc)
  • Social media analytics

For more details of what I can offer please take a look at my website:

Examples of my work

For examples of my work please take a look at my website:

As well as the work shown on my website I have also written numerous blog posts for No Pork Pies, when I was UX Director there. I have also written ebooks on Accessibility and eCommerce.

Contact Luke Hay

Tel: 07984 32 55 39



Site Design: Simon Bloom   Construction: Paul Silver   Hosting: Paul Dalton