Profile: Mat Keller

Skills: Digital Design for Web, Print and Packaging, XHTML, CSS, XML, PHP, MySQL and Digital Photography

In a nut shell my core skills are in Photoshop, XHTML and CSS. Additionally I use Adobe Flash and ActionScript 2 to produce sites such as the DiMA:S Award winning Discover Lineage II, create branding elements in Adobe Illustrator, write back-end functionality via PHP and MySQL, take photographs with my Canon EOS 400d and process them using Adobe Lightroom 2.

During my 12+ years in the industry I have dealt with every facet of digital design and web production, running projects from concept to completion, through all mediums from web sites and web based advertising to print advertising, merchandising, packaging, exhibition stand and point of sale production. I have photographed events and press conferences, I've run location shoots, studio portraits shoots and modelling sessions. I am a team player, take pride in my work and am meticulous in every detail whilst always being realistic with deadlines.

My Approach

I have a clean and clear approach to design with an experimental and innovative edge always keeping a firm grip on the essential rules and principles. I am able to bring to a project a wealth of ideas, styles and themes from worldwide cultures and movements. I can explore an idea to its fullest, while always building on previously conceived ideas, taking cues from existing work. I am fully versed in typographic techniques with an excellent eye for readability and clarity.

The structure of my projects are built around core content, if the content is structured correctly then the design will then wrap around it seemlessly. Each web site I design is approached with SEO and browser compatibility in mind. With the shear volume of websites currently available via the internet, it is these things that make a website stand out from the crowd. It has become widely acepted that the best way to achieve this goal is by hand-coding and carefully structuring both code and design, with utmost importance on the impact of the content being delivered within each page.

Although easily self-managed, I very much enjoy working collaboratively, working as part of a team allows me, not only to see how other people work, but to exchange ideas and solutions, growing my abilities and extending my experience.

Examples of my work

Examples of my Design work can be found at my online Portfolio: http://www.mathewkeller.com/portfolio/